INNEUE | The importance of Photography

The importance of Photography

March 02, 2016  •  Leave a Comment

The importance of Photography


All pictures © 2015/2016


PERFORMANCES - London Ballet @ Bridewell TheatrePERFORMANCES - London Ballet @ Bridewell Theatre

Most of the business owners I spoke in London during few Networking event devaluating the importance of Photography. Once I was astonished when one potential client told me “You know what? I thought that what you do is just pressing the button”.

Some clients don’t understand what’s behind the scenes of being a  photographer, they don’t see the pre and post production’s phase.

They take for granted that photography with modern digital devices is just “pressing the button” devaluating the photographer’s profession  and not wanting to pay money because they think that everybody can take pictures or they  can do by themselves.

Images can really make an outstanding difference on how we perceive a brand. Let’s not forget that we think with our eyes.

A mobile device or a modern expensive digital camera in automatic will never handle a professional event with dim light or will never gives you those beautiful images worth to promote a high level company event.

You will get just images.

Today Photography is more crucial to the promotion of business than it has ever been.

The power of visual communication has rocketed with the rise of digital and social media such as Facebook, Twitter, pininteres, instagram  etc

It is proven that photographs and images are far more likely to engage your potential customers then text alone making it necessary to include imagery on your website and printed marketing materials to help get your message across, therefore making it crucial to use good quality and engaging images that are right for your brand.

A recent survey by ROI Research found that 44 % of respondents were more likely to engage with brands on social media if they posted pictures – more than any other means of connection such as links or status updates. 

It can also be beneficial to have a good, professional photograph of yourself so your potential customers can see the face behind the business, making it more personal. 

People are more likely to do business with someone they know and trust which is why its important you show yourself

Beautiful images can speak by themselves.

Digital Portraiture - Model Portfolios on location & studioDigital Portraiture - Model Portfolios on location & studioDigital Portraiture - Model Portfolios on location & studio

Our philosophy is making beautiful images that will make your event looking fantastic. We believe that outstanding images can add that “WoW” factor that will make you be remembered forever and in creating your own reality with us you we create ours.

Beautiful images can really enhance the Image of a Business and here the concept of brand so dearest to all of us who are running a business.


CORPORATE - The London Coffee Festival - The Old Truman Brewery - LondonCORPORATE - The London Coffee Festival - The Old Truman Brewery - London

Lets define what a brand is

A brand is a name , term, design or other feature that distinguishes one seller’s product from those of others. Brands are used in business, marketing, advertising, and brand valuation is an important management technique that ascribes a money value to a brand and allows marketing investment to be managed to maximize shareholder value.


Where can you get photographs/images from?

You can either: buy stock images,hire a photographeror use your own photographs.

If you decide to use your own photographs, you need to consider how this portrays you to the public… if they don’t look professional, which they are likely not too, as the lighting, composition, quality etc will not be that of a professional photograph then it will portray your company as unprofessional. 

Stock images can be perfect but you need to make sure you have the correct license for what you want to use them for to prevent legal issues arising.

Stock images can also be bought and used by your competitors, so they will not make you stand above your competitors.  Hiring a good professional photographer  to produce quality pictures that are unique to your business will help you stand out from your competitors and, by making sure those images fit well with your brand, they will help attract the right customers too.


What you need to know about using stock photographs or images from the internet.

Many people also assume that images sourced from google are free to use as long as there is no copyright watermark on them.  This is incorrect.  From the time an image is created it is automatically protected by copyright. 

Copyright is a form of protection provided by the law and applies to all images. To use an image without having permission or purchasing a licence is known as infringement.  Infringement of copyright can be very costly and result in lawsuits, legal fees and sometimes criminal charges. 

Some examples of infringement are… using all of or just part of an image without permission, use beyond the agreement of the license or permission or asking a photographer to recreate the image identically or adapting the image.

A lot of people assume that if an image has been copied from a google search and used, it is very unlikely the creator will ever be able to find out its being used… this is not true, lots of images are ‘digital rights managed’ and their use is easily detectable.  Even if the image isn’t digital rights managed, there are other ways it can be detected.

There are sources of free, legal images. But the quality of these images can be lower than paid-for images. The better quality free images can also be over-used, making them less effective if they have been seen over and over.

There are two main types of licences when purchasing stock photography.  ‘Royalty-Free’ and ‘Rights-Managed’.

For royalty-free images, you get nearly unlimited use. You can use the image in pretty much however you like, for as long as you like, as many times as you like.  Following payment of the license fee, no additional royalty payments are owed.

With rights-managed images, your right to use the image is typically restricted, with limitations placed on things such as duration of use, geographic region, industry, etc., this will all be established in your license agreement.

So consider what kind of images your business needs, whether stock images or hiring a photographer is more suitable for you and what you will need to use the images for as this will determine the type of licence or permission you will need for the images.

Please get in touch if you have any questions or if you are in need of a photographer we offer a  photography services and use an experienced and qualified photographer.




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